No, not really. A white paper is a long, evidence-based, well referenced article, that describes how a particular innovation, or technological advance solves a problem. Case studies can be exploratory, descriptive, or explanatory. Either way the goal is to demonstrate how your product or service can solve your potential customers problems. A well written case study reads like a good story. Everyone likes to read a good story, it’s something our brains are hardwired for, and stories are a great way to engage your customers attention. By engaging your readers imagination in your product story, you can tell your customers what it’s like to use your products before they buy.
Get your customers to imagine using your products and you're half way there.
Crafting a credible and interesting story to get your customers attention
Case studies tend to be written to a standard formula. And there's a reason for this. It works. Very simply the for formula goes something like this:
Once your case study has been published, you’ll find yourself with a wealth of valuable information that can be re-purposed with minimal effort to maximise its value. Here are 5 simple ways you can extend the reach of your message.
Publish the case study as a blog post.
Create a PDF giveaway for your website
Pull the best artwork from your case study and post it on Pinterest
Send your case study your mailing list
Share key points from your case study on social media
A professionally printed case study also makes excellent promotional material for your sales teams, be used as giveaways at sales events or even turned into video content for your website.
Let me write your customer's story for you, while you focus on what you're good at, growing your business.
Ask me to write for you