To survive in business it’s no longer enough to have a great product.
You need to discover increasingly creative ways to connect with your ideal customers and convince them that your product or service is the best for them.
White papers can help with that.
For example, a white paper can . . .
Ultimately white papers, special reports, e-books and executive briefs are designed to help you win business. From the first page to the last they are full of high value substantive content that aims to educate your ideal customer and bring them on board.
Why make white papers part of your marketing plan?
Once written a white paper can be creatively adapted for multiple uses. For example:
Ready to stand out as an expert?
A white paper, well written can be an excellent marketing tool.
So how can you make the best of this opportunity to engage your reader's attention?
Here are 7 simple rules to guide you.
1. Create an engaging solution-focused title.
2. Focus on benefits. Use your white paper to engage your readers' interest and gain their support by providing high quality evidence based research.
3. Show your customer how you can solve their problems and make life easier for them.
4. Speak their language. Use NLP (Neuro-Linguistic Programming) to appeal to readers across all sensory modalities.
5. Use up to date references to make your white paper a valuable educational resource. Ideally, references should be less than five years old.
6. Include infographics. Research shows that using infographics that combine both words and pictures is a much more effective way to communicate than either words or images alone.
7. Use your own branding discreetly. The last thing you want is for your white paper to come across as a pushy sales document. Be subtle. Use your white paper to engage your customer's interest. The sales conversation comes later.
Hi, I'm Anne, welcome to the Mind Body Ink blog.